Babysitting Marketing:
Target Email to the Parents

Writing isn't everybody's thing, but for babysitting marketing, a strong email can work wonders. That's where Sitternook comes in. Below find a variety of writing samples catered to a variety of themes: parents or guardians who have used you as a babysitter; those who know you but not too well; and those who don't know you at all.

1. The first category is parents and guardians who know you well, and/or for whom you have babysat frequently. Pay attention to the leads generation question toward the end of the email:

Dear Friends,

I wanted you to be the first to know that I am starting my own babysitting business, called (Your Business Name). I have gained around (X time) of babysitting experience, thanks to many of you who have hired me to sit! I am attaching my v-Card to this email, as well as my rates sheet and contact information for you to keep handy.

As I obtain more clients, I ask that you please schedule me to sit in plenty of time so I'm more likely to be free. Which reminds me—will you please write me back with the contact information for five to ten friends of yours who have children and may need a sitter?

Thanks as always for your support, and I look forward to seeing you and your children soon!

Best,
(Your Name)
Phone number
Home Address
Web address if you have one

2. Next is an email for friends of friends. These may be people you've run into at friends' houses, church or elsewhere, whose faces you recognize but you don't know well. This email may be better suited for individual mailing, as opposed to a mass email.

If you don't know the recipient very well, send it to only that person, referencing the person who gave you his/her name, or how you came about their email address:

Hi!

I'm a good friend of (name someone this person knows) and wanted to reach out to you regarding my new babysitting business. After (X time) of gaining babysitting experience, I've started my own company, called (Your Business Name). I am in the process of building my client list, and (person he/she knows) thought you may be interested in meeting me. I'd be happy to stop by sometime in the next week to meet you and your children, or if it would suit you better, I could simply come early the first time I sit.

Please let me know if you have any questions. I've attached my v-Card and rates sheet, and my contact information is included. Thank you for keeping me in mind, and I hope to come babysit for you soon!

Sincerely,
(Your Name)
Phone number
Home Address
Web address

3. Last is the email to people you do not know at all. These could be families from a school or church directory, friends of friends of friends, etc. You should at least know someone who knows someone who knows them, because babysitting is a "who you know" type of business, and babysitting marketing must adhere to the same theme:

Dear (First Name of Person, or Mr./Ms./Mrs./etc. Whomever)

Hi, I'm (Your Name), and I am reaching out to you because (we go to the same church, or my siblings attend your children's school, or I sit for a child in your child's class, etc.) and I thought you may be interested in my new babysitting business, (Your Business Name). I've attached my v-Card, rate sheet, and several reference letters of parents you may know. I'm in the process of building my client list and would like to include you. Is there a time in the next week or two that we could meet and I could learn about your children and any sitting needs you may have?

Thank you for keeping me in mind, and please let me know if I can answer any questions or provide more references.

Sincerely,
(Your Name)
Phone number
Home Address
Web address

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